Categoría: Clientes

tipo de comprador de retail

Hay Más de un Tipo de Comprador de Retail ¿Sabes cómo Venderle a Cada Uno?

Si tienes claro que hay tipos distintos de compradores, ¿por qué tratas igual a todos tus clientes? Aprende a identificar a qué tipo de comprador de retail pertenece tu cliente y sabrás cómo venderle. Porque las personas somos distintas unas de otras. Nos movemos por distintas motivaciones y respondemos a distintos estímulos. Y lo mismo…
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Vender más hablando menos

Vender Más Hablando Menos (como centrar tu discurso de venta)

[social_warfare] ¿Sabes cómo vender más hablando menos? Todos tenemos un amigo que se enrolla como las persianas. Que te coge por banda y te cuenta todos los detalles (significantes o no) sobre la última hazaña de su vida. Y no hay manera de cortarle o meter baza. Pero al menos ya sabes que cuando le…
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Who is your Customer? Dare to Ask & Survey your Audience

In the frame of the #WOWJBR campaign, promoters have created a fun activity for visitors to “fill in” who they are and what they like. It’s a great way to get to know who your visitors are, where they come from, their hobbies and preferences. Ready to design your own and survey your audience?

Crea el Business Plan de tu tienda o marca

#2 Who I’m Writing to: Meet Jane, my Buyer Persona

Last week I was writing about the need to make it all about the customer to be a successful Business. I want to have a successful business, I want Retail Your Business to be a business for myself. As my friend Antigone remind me today, I set a goal of turnover for this first year!…
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Customer Loyalty Program by Retail Your Business

Why your Customer Loyalty Program is not working. Is Paid Membership the answer?

We all know what a customer loyalty program is. It is a marketing strategy defined by businesses to encourage consumers to continue buying from them. But, are loyalty programs really generating loyalty? All kinds of businesses have their own loyalty programs to encourage clients to be loyal to them. Who could blame retailers for wanting loyal customers?

Crea el Business Plan de tu tienda o marca

Create your Buyer Persona to refine your Offer (How to Identify your Target Customer)

Do you know what a Buyer Persona is? How is it linked to your target customer? Are you providing the right products for them? Are you giving the right message to reach them? Learn all about how to create your Buyer Personas from your Target Customer to refine your offer and your message.